Artisans who want to turn their passion into profit need look no further: with a combination of inspiration and practical knowledge--plus hundreds of images--this comprehensive guide offers the most solid and current information on the crafting business. It goes way beyond just the crafts show: everything is covered, from developing a product to drafting a business plan, from marketing to exhibiting in galleries.
There are numerous interviews with prominent people throughout the industry, along with a discussion of craft economy as a whole and the challenges you might face along the way. Learn how to efficiently design your product, set up a studio, hire employees, and set prices. Crafters will appreciate the encouraging message on keeping one's creative spirit alive.